Privacy Policy

Effective Date: April 7, 2026

Website: https://traffixa.in

Traffixa (“we”, “our”, or “us”) respects your privacy and is committed to protecting the personal information and business data you share with us. This Privacy Policy explains what information we collect, how we use it, how we protect it, and whether we share it with third parties when you use our website, services, and related tools, including integrations with advertising and analytics platforms such as Google Ads.

1. Information We Collect

We may collect the following types of information:

a) Personal Information

When you contact us, fill out a form, request a consultation, or communicate with us, we may collect personal information such as:

• Name
• Email address
• Phone number
• Company or business name
• Any information you voluntarily provide in forms, emails, or messages

b) Website Usage Data

When you visit our website, we may automatically collect certain technical and usage information, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Referring URLs
• Pages visited and time spent on pages
• Date and time of access
• Cookie and analytics data

c) Client Advertising and Analytics Data

If you engage Traffixa for digital marketing services or connect your advertising accounts to our systems, we may access and process authorized campaign-related data from third-party platforms, including but not limited to:

• Google Ads campaign, ad group, and keyword performance data
• Impressions, clicks, conversions, cost, CTR, CPC, ROAS, and related performance metrics
• Account structure and campaign configuration details
• Budget usage and account health signals
• Conversion tracking and attribution data where access has been authorized

We only access such information when explicitly authorized by the client or account owner.

2. How We Use Your Information

We may use collected information for the following purposes:

• To provide, manage, and improve our digital marketing services
• To respond to inquiries, consultation requests, and customer support messages
• To analyze website traffic, usage patterns, and user engagement
• To build reports, dashboards, and performance summaries for clients
• To monitor, optimize, and manage authorized advertising campaigns
• To develop and improve our internal tools, automation systems, and analytics workflows
• To maintain platform security, prevent fraud, and detect misuse
• To comply with legal, contractual, and regulatory obligations

3. Google Ads API and Google User Data

Traffixa may use the Google Ads API and related Google services to access advertising account data for clients who explicitly authorize us to do so.

When access is granted, we may retrieve campaign and performance information from authorized Google Ads accounts solely for legitimate business purposes such as campaign reporting, analytics, performance monitoring, optimization, and account management.

We do not access Google Ads account data without authorization from the account owner or an authorized user. Any Google user data obtained through Google APIs is used only for the purposes described in this Privacy Policy and in accordance with applicable Google API Services policies.

We do not sell Google user data. We do not use Google Ads API data for unauthorized profiling, resale, or any prohibited activity. Access is limited to the minimum scope required to provide requested services or operate authorized internal workflows.

4. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information or client advertising data to third parties.

We may share information only in the following limited circumstances:

• With trusted service providers or infrastructure partners who help us operate our website, applications, hosting, storage, email, analytics, or support systems
• With third-party platforms (such as Google) when required to authenticate, authorize, or provide requested integrations
• With contractors or team members who require access to deliver services, subject to confidentiality and access controls
• When required by law, regulation, legal process, or governmental request
• To protect our rights, users, systems, or services from fraud, abuse, or security threats
• In connection with a business transfer, merger, acquisition, or restructuring, where permitted by law

Any third-party access is limited to what is reasonably necessary for the applicable service or legal requirement.

5. Cookies and Analytics

Our website may use cookies, pixels, analytics tools, and similar technologies to improve user experience, understand website performance, and measure marketing effectiveness.

These technologies may be used to:

• Remember user preferences
• Analyze site traffic and visitor behavior
• Measure campaign performance
• Improve website functionality and user experience
• Support remarketing or advertising measurement, where applicable and compliant

You can control or disable cookies through your browser settings, although doing so may affect certain website features.

6. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information and client data against unauthorized access, disclosure, alteration, or destruction.

These measures may include:

• Secure hosting environments
• HTTPS / SSL encryption
• Access controls and role-based permissions
• Secure authentication and credential handling
• Use of encrypted or protected storage systems where applicable
• Monitoring and logging for security and misuse prevention

While we strive to protect your information using commercially reasonable safeguards, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

7. Data Retention

We retain personal information and authorized client data only for as long as necessary to:

• Provide our services
• Maintain business records and reporting
• Comply with legal, tax, accounting, or contractual obligations
• Resolve disputes and enforce agreements

When information is no longer needed, we will delete, anonymize, or securely dispose of it where reasonably practicable.

8. Your Rights and Choices

Depending on your jurisdiction and applicable law, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to legal or contractual obligations
• Withdraw consent for certain processing activities where consent applies
• Object to or restrict certain processing activities where permitted by law

To exercise any of these rights, please contact us using the details below.

9. Third-Party Links and Services

Our website or services may contain links to third-party websites, tools, or platforms. We are not responsible for the privacy practices, content, or policies of third-party services. We encourage you to review their privacy policies before sharing any information with them.

10. Children’s Privacy

Our website and services are not directed to children under the age of 13 (or the applicable minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technologies, legal obligations, or business practices. Any updates will be posted on this page with a revised effective date. Continued use of our website or services after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, our data practices, or how we use Google Ads API or related services, please contact us:

Traffixa
Website: https://traffixa.in
Email: [email protected]